It costs $35. It burns Sonic the Hedgehog’s face into your toast.
If 1000 people don’t order one, then no-one is getting one.
The pre-order page is below. You know what to do.

Sonic the Hedgehog Toaster [Sega Shop]

Only shipping to: U.S., Canada, Australia, New Zealand, Mexico, Argentina, Belize, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Honduras, Nicaragua, Panama, Peru. Ships 10/01/18.

Gotta Toast Fast screenshot

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Source: Destructoid Gotta Toast Fast