Welcome to IGN’s Amazon Prime Day 2018 page, your source for all the best deals in the UK. If you buy something through this post, IGN may get a share of the sale. For more, read our Terms of Use.

PAGE UPDATED: 04/07/2018

Amazon have officially announced Amazon Prime Day, confirming my thoughts of it landing on midday July 16th and lasting for 36 hours up until midnight, July 17th. I’m here to ensure all of you have eyes on the best deals in the UK for Amazon Prime Day, and also the deals on the run up to Amazon Prime Day, so make sure you bookmark this page. Following the deals from last years Prime Day, I’m predicting another round of incredible savings on gaming, 4K HDTVs, Amazon devices, and much more. Early Amazon Prime Day deals have already begun, and as promised, they’re displayed below.

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Source: IGN.com Amazon Prime Day 2018: Early Deals Have Started