Star Wars fans, EA has found, all want to be the number one Star Wars fan.
The company has done extensive research into the motivation of Star Wars fans, EA’s Jade Raymond said during a presentation at the Develop conference in Brighton this morning, and found that the number one motivating factor for fans to engage with anything Star Wars related – including video games – is to expand their knowledge of the Star Wars universe and “lord it over their friends”.
Raymond, who manages EA’s Motive studios as well as works on the overarching Star Wars video game strategy at the company, was asked what makes a great Star Wars video game.
Source: Eurogamer Star Wars fans want to be the number one Star Wars fan