Valve has introduced a number of changes to Steam users’ “Upcoming” tab.
In a post, Valve detailed how the tab will now be customized for each user, showing games based upon individuals’ wishlists and pre-purchases and highlighting games from developers and publishers each user owns past games from.
“We believe Steam does a good job of taking early customer interest (even if that interest isn’t enormous) and helps a game amplify that interest through connection to quality customers,” reads the post. “This smarter list on the front page aims to do just that.”
Source: IGN.com Valve Will Start Tailoring Steam's 'Upcoming' Tab to Users' Interests