Amazon Prime Day, our favourite mid-summer shopping holiday, has arrived in the UK, kicking off earlier today at 12 noon. For our American friends, Prime Day 2018 is expected to begin in the early afternoon in the US: 3PM Eastern, 2PM Central and 12PM Pacific to be exact. Prime Day runs for 36 hours, concluding in the UK at the stroke of midnight on Tuesday 17th of July.
As in the past, Amazon has negotiated hard with manufacturers to ensure deep discounts for Amazon Prime customers (or those on a free 30-day trial – sign up if you like, you’re free to cancel at any time). There are a staggering number of items on offer of potential interest to Digital Foundry readers, including electronics, PC components, 4K HDR TVs and more. What follows is our curated roundup of the best deals available – the stuff we’d consider buying with our own money. As this is a curated selection rather than a straight list of deals, feel free to check back later – we’re still filtering through and adding stuff that catches our eye. Also note that prices may change at any given point (it looks like early SSD deals have already been snapped up). One more thing: sometimes, the price isn’t immediately revealed upon clicking through, requiring you to press a ‘view deal’ button on the top-right of the page.
You can also head directly to Amazon’s Prime Day 2018 hub pages if you want to wade through the offers yourself. You can find the UK Prime Day Hub here, and the US Prime Day Hub here. On top of that, there’s also 20 per cent off purchases from the discounted Amazon Warehouse, so click through for that to see if you can track down any truly outrageous bargains – we spotted a Razer Blade 14 for £1035, for example…
Source: Eurogamer Digital Foundry's Prime Day 2018 top deals