At the 2018 Television Critics Association summer press tour, the execs behind Facebook Watch outlined their strategy for competing in the growing digital streaming market – and it’s very different from every other TV platform.
According to Fidju Simo, Vice President of Product at Facebook, “We imagine every genre of television reinvented for an interactive experience.” One of the ways Facebook Watch hopes to create a more communal way of watching content is through its Watch Party platform, which gives Facebook members the ability to watch their favorite videos together with family and friends.
The platform will be free to the consumer. All a viewer needs is a Facebook account and an internet connection to watch. One of the shows Facebook is currently working on is a singing competition where users can nominate their friends and vote on performances through the platform. No release date has been announced.
Source: IGN.com Facebook Wants Interactive TV Over Prestige