Real Madrid have announced their new signing: Alex Hunter from the FIFA story mode.
The EA Sports / Real Madrid cross-promotion saw Hunter – a virtual footballer whose story will conclude in FIFA 19 – appear in a video published to YouTube and Twitter made to look like the kind of thing you see when a real life football club announces a real life signing. The marketing team even got real life Real Madrid players to welcome Alex Hunter to the club.
The promotion even extends to Hunter’s addition to the Real Madrid squad list, and you can buy Alex Hunter Real Madrid kit from the club shop.
Source: Eurogamer Real Madrid don't need Eden Hazard – they "signed" Alex Hunter from FIFA's story mode instead