Here at Gamescom Nvidia has finally pulled the wraps off its revamped GPU lineup based on its new Turing GPU architecture. Though new GPUs were expected, Nvidia shocked everyone by deviating from precedent and unveiling a monstrous $1,200 flagship GPU along with the anticipated 2080 and 2070 models as well. All three GPUs bear the all-new RTX prefix, highlighting the new architecture’s focus on Ray Tracing, and setting them apart from all previous GPUs made by Nvidia.
Source: IGN.com Gamescom 2018: Nvidia Unveils All-New RTX Series GPUs