Apple’s CEO, Tim Cook, is reportedly saying no to shows that feature graphic depictions of sex and violence for the tech company’s upcoming digital streaming slate.

Per The Wall Street Journal, this all began last year, when Cook saw footage from Apple’s first original drama, Vital Signs, which comes from rap mogul Dr. Dre and his business partner, iconic music producer, Jimmy Iovine. The half-hour dark drama is loosely based on Dre’s life, with veteran actors Ian McShane (Deadwood) and Sam Rockwell (Moon) set to star in leading roles. For a look at the dozens of TV shows in development at Apple, click through the gallery below:

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Source: IGN.com Apple Reportedly Says No to Sex and Violence for its Upcoming Shows