Telltale has been a major part of the gaming industry for quite some time now; they were the studio to go to if you wanted linear story-telling games with often well written characters and an emotional narrative.
They made the kind of games youd play on weekends that would scratch the itch to marathon your way through a physically relaxing yet emotionally intense game; there was no other way. You played an episode, and stuck with it till the end. You were confused with this emotional rollercoaster coursing through your mind and body, so you would immediately begin the next episode, just to satisfy your curiosity after that shocking plot twist threw you off. Or you back out for a couple of days, process what really happened and then go right back in, all buckled up for another ride. Thats Telltales games in a nutshell.
Source: N4G PC Tales of TellTale: The End of An Era