Though Halloween and Thanksgiving still stand between consumers and the biggest holiday sales, it’s nonetheless the season for retailers and analysts to anticipate holiday gaming purchases.
Nielsen, for its part, has released a ranking of the most anticipated games of the coming holidays, showing Call of Duty Black Ops 4 just edging out over Red Dead Redemption II in a survey of nearly 6000 people.
The survey looked at metrics like awareness, purchase interest and consumer rating for 82 different games due for release between September 1 and December 31 of this year. Based on those metrics, Nielsen assigned a “rank” to each game, with multi-platform titles combining individual platform rankings for one final score.
Source: N4G PC Call of Duty: Black Ops 4 more anticipated this holiday than Red Dead Redemption 2