The Walking Dead’s ratings continue to slide as last Sunday’s episode hit the lowest ratings the series has ever seen in its key demographic.
Reported by Variety, “The Bridge,” episode 2 of Season 9, brought in 4.9 million total viewers and scored a 2.0 Nielsen rating in adults 18-49 – a demographic that’s of major interest for advertisers. The previous low came all the way back in Season 1 hitting a 2.4 in this demographic. Its current lowest total viewership still stands at 4.7 million viewers from Season 1.
Using both measures of viewership, “The Bridge” dropped by about 20% in ratings from the Season 9 premiere, which also set record lows for the show. It had the lowest turnout in the key adults 18-49 demographic for a Walking Dead season premiere, and the lowest total viewers since the Season 1 premiere. Still, though these ratings are relatively low for the show, it only ranked behind Sunday Night Football in this key demographic for the night.
Source: IGN.com Walking Dead Hits New Low in Series Ratings