Since Black Friday sales first began almost twenty years ago, heavily discounted big screen TVs have become an iconic part of the experience. This Black Friday is no different, with many retailers already offering hundreds of dollars off of the biggest and best TVs on the market one day before the main event. Here at Digital Foundry, we’ve rounded up all of the latest deals on the 4K and 1080p TVs so you should actually consider, so you don’t need to wade through the hundreds of potential deals yourself.

We’ll keep this page updated throughout the Black Friday shopping season, culminating in Black Friday itself on November 23rd and Cyber Monday three days later. Whether you’re in the US or the UK, you should find some incredible deals on this very page – and if nothing grabs you, check back later for the latest additions!

We’ve split the page into three sections: high-end OLED 4K TVs, mid-range 4K TVs and budget 4K TVs. All are 4K HDR-capable sets, as we believe it’s not worth upgrading to a new TV without these two features, even at the very lowest end of the market. Within each section, you’ll see selections from US and UK retailers to suit you.

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Source: Eurogamer Digital Foundry's best Black Friday 4K TV deals: OLED TVs, HDR TVs and more