Back in 2000, we simply couldn’t get enough of Pikachu, and Nintendo and Game Freak realized that. In order to satiate our impossible desires, the two teamed up with developer Ambrella to create a game and an associated piece of hardware that would let us, finally, yell obscenities at the electric mouse. And thus Hey You, Pikachu! was born. Join myself, Andrew Reiner, Jeff Cork, and Leo Vader (back in the control booth!) as we work together to make friends with Pikachu by talking to him, repeating ourselves ad nauseam, and asking ourselves, “Is this fun?”
Source: Game Informer Replay – Hey You, Pikachu!