In the wake of Sony’s announcement that it will skip E3 for the first time in 24 years, Nintendo said it will still attend, calling the show an “outstanding opportunity” to make new announcements.
Following The Game Awards last week, I spoke to Nintendo of America president and COO Reggie Fils-Aime about exactly why E3 is still a priority for Nintendo.
“E3, those five days, is the opportunity for the world to find out what’s new for video games as entertainment. And during that time, we generate more engagement than…whether it’s CES or Comic-Con, or other big entertainment events,” Fils-Aime told IGN. “People tune in to find out what’s new and to have first playable experiences for our industry. That’s why E3 is important to Nintendo.”
Source: IGN.com Nintendo Explains Why E3 Is Still Important