Trevor Poole writes: “For all the ways Epic says it is developer friendly, they dont seem to care about advertising a developers games or have an actual plan of doing so on the store at this moment. As they have said, the front page of the store will be handpicked by Epic Games. Whats to say if you dont opt into their program they will choose to feature your game at all? And if they dont, what other way will developers have a way for marketing their game than by self-promoting, which is an incredibly heavy task, especially for a small or possibly one-person development team.”
Source: N4G PC Epic Games Store Has Some Epic Faults