Take-Two CEO Strauss Zelnick says the company doesn’t intend to exclusively distribute its games on the Epic Games Store, as the company isn’t “a believer in exclusive relationships.”
In an earnings conference call this morning, in reference to if Take-Two is considering digitally distributing its games on the Epic Games Store exclusively for higher profit margins, Zelnick said “Our approach is to be wherever the consumer is and we distribute very widely. Generally speaking, we have not been a believer in exclusive relationships, and I wouldn’t comment on any particular store.”
“The question’s been raised: shouldn’t you as a company be exclusively direct to consumer? I think our experience is that consumers want to shop where they can get a multiplicity of titles,” Zelnick said. “Our strategy is to be broadly distributed. We’re happy that Epic’s going into the business, we’re happy to have someone else at the table.”
Source: IGN.com Take-Two CEO on Epic Store: 'We Want to Be Where the Consumer Is'