I love alternate reality games. Sure their sole purpose is to tease us with vague hints that will eventually lead to a product reveal, but at least it’s better than someone dropping a press release at your feet with no soul or effort. After The Dark Knight ARG over a decade ago, they’ve fallen out of favor for some reason. Thankfully the spirit of bold advertising lives on in Paradox Interactive.
A new “soulmate algorithm” app called “Tender” just launched. At first glance, it seems to be just another dating app, but the Paradox Interactive copyright as well as the ability to sign in with a Paradox account is the first sign that something is amiss. Once you sign up and agree to the newsletter, you are presented with questions. The questions start out harmless like how would you describe yourself on a basic wheel of emotions, then things go a little batty.
Source: Destructoid Paradox Interactive ARG teasing a new game, possibly Vampire: The Masquerade related