Sony Interactive Entertainment Worldwide Studios chairman Shawn Layden recently discussed why Sony is skipping E3 this year, and how the company is focusing on fewer, but bigger, games.
In an interview with CNET, Layden spoke about Sony’s early involvement in E3, and how in the 90s the show served both retailers and journalists. He feels these focuses have ultimately changed and can now be served better elsewhere.
“Now we have an event in February called Destination PlayStation, where we bring all retailers and third-party partners to come hear the story for the year,” said Layden. “They’re making purchasing discussions in February. June, now, is just too late to have a Christmas holiday discussion with retailers.”
Source: IGN.com PlayStation Exec Explains Why Sony Is Skipping E3