9-nine-: Episode 1 takes place in the town of Shiromitsugawa which has many students in its population. Its a quiet town that wants to become a tourist attraction but instead is known for the flopped anime it produced called Mobius Ring, the Cycle of Reincarnation. Despite the poor writing, there are still some diehard fans that attend an annual festival at the shrine where much of the folklore originates.
Source: N4G PC 9-nine-: Episode 1 review – ChristCenteredGamer