The live-action film design for Sonic the Hedgehog has finally stepped out of the shadows. Ahead of an official reveal, a merchandise style guide for the movie inadvertently showed the Blue Blur’s new look.

The page has since been pulled, but here’s an excerpt from the listing:

You’d be hard-pressed to find anyone in the world who isn’t familiar with SEGA’s beloved IP, Sonic the Hedgehog. But global reverence does come with a unique price.In creating a licensing and packaging program to be used worldwide and to be applied against targeting multiple audience demographics, it was necessary to strike a balance between staying true to the Sonic brand, while appealing to a global audience, and differentiating from previous Sonic merchandise packaging.

Our approach was to create a system that was versatile and modular, so that various Sonic IPs including Classic Sonic, Modern Sonic, Film Sonic, Animation Sonic, and other events could be integrated seamlessly within the baseline packaging look.

Fans have been stewing over Sonic’s movie design ever since the teasers highlighted his muscular legs. We knew his outline, but not the details. Now those details are in greater focus. We still don’t know exactly how he’ll appear in live action, but I think we’ve got the gist. November’s gonna be wild.

The far-reaching world of online fan art has made me numb to all things Sonic. I feel nothing.

Could this be the design for Sonic the Hedgehog in the the new movie? [ResetEra]

Sonic the Hedgehog's movie design sure is something screenshot

Source: Destructoid Sonic the Hedgehog’s movie design sure is something