Square Enix writes: “With the recent release of the Shadowbringers benchmark software, weve seen a wave of new Viera and Hrothgar characters taking social media by storm! To reward this passion, were pleased to introduce a screenshot contest that charges adventurers with showing off their newest Viera and Hrothgar creations! Show us your best look and well select 300 winners to receive an in-game prize!”
Source: N4G PC Announcing the "My New Viera and Hrothgar" Twitter Screenshot Contest | Final Fantasy XIV