Recently there has been an increase in free copies of pending games being attached to purchases of Graphic Cards and other hardware. This is not a new practice as NVIDIA often includes a free game with the purchase of one of their cards. It is interesting to note that Razer is attempting to jump sales of their Blade Laptops by including the latest Wolfenstein game.
Source: N4G PC Razer Offers Wolfenstein: Youngblood With Purchase Of A Blade Laptop