As the future of gaming moves towards the cloud, long-time industry leaders and veterans are increasing focus towards their cloud operations. While there have been many on-demand gaming services in the past, rising cloud infrastructure has increased accessibility to a whole new level.
Moreover, cloud gaming generally tends to be in favour of those who already have the infrastructure in place. This is due to the geographical diversity of the products target audience, which requires a wide distribution of cloud servers.
Source: N4G PC E3 2019: Which Are The Companies Moving Into Cloud Gaming In A Big Way?