During Microsoft’s lengthy E3 2019 presentation, it was clear that the platform holder is moving the Xbox brand in numerous directions. Xbox Game Pass is on Xbox One and PC, Project xCloud is bringing Xbox games to mobile devices, and Project Scarlett is keeping up the high-end. Even the advertisements of Gears of War 5 around downtown Los Angeles tout the game being on “Xbox Game Pass,” as opposed to “Xbox One”.
Xbox corporate vice president of services Mike Ybarra admitted that the future vision of the Xbox brand is a slate of games you can play on almost any device.
Source: N4G PC Microsoft Open to Services Like Xbox Game Pass on Switch, Wanting to Blur the Lines Between Devices