Epic Games founder and CEO, Tim Sweeney, has defended the Epic Games Store’s current exclusivity strategy, stating that the tactic is the only way to change the current status quo.
Talking as part of a thread on Twitter, Sweeney said “We believe exclusives are the only strategy that will change the 70/30 status quo at a large enough scale to permanently affect the whole game industry.”
This question gets to the core of Epic’s strategy for competing with dominant storefronts. We believe exclusives are the only strategy that will change the 70/30 status quo at a large enough scale to permanently affect the whole game industry.
Source: IGN.com Epic: Exclusives Are The 'Only Strategy' To Disrupt Steam's Status Quo