Netflix announced that, after four days of streaming service data, Stranger Things: Season 3 has been watched by 40.7 million “household accounts,” while 18.2 million of them have already finished the entire new season.
Netflix confirmed the data on its Twitter account, indicating the 40.7 million accounts watching since the show’s July 4 debut is a higher number than any other film or series in its first four days on the service.
It’s worth noting that Netflix used the phrase “household accounts” to explain Stranger Things’ success, which is different from its use of just the word “account” in announcements for past Netflix ratings successes like Sex Education or the word “members” for those who watched Season 1 of You. It’s unclear if the change in wording denotes different measurements for each series or simply Netflix using similar phrasing to mean the same thing.
Source: IGN.com Netflix's Stranger Things 3 Sets 4-Day Viewing Record