From VG247: “Fallout 3 had set the world on fire and was halfway through a victory tour of DLC. Doom developer id Software was busy selling us on a blasted desert ahead of Rage. And in the middle was Borderlands, a photorealistic FPS from the developer of Brothers in Arms. It didnt matter that all three belonged to different genres, building on The Elder Scrolls, Doom, and Diablo respectively; they were all deeply brown games about frontier life in the wasteland. Gearbox knew that if it didnt take drastic action, Borderlands was destined to be a footnote in an industry trend for muddy vistas.”
Source: N4G PC Borderlands 3 is an attention seeking brat because of a crowded industry