The Entertainment Software Association (ESA) is hoping to turn E3 2020 into a “fan, media, and influencer festival” that would feature “Queuetainment” and a Disney FastPass-style system.
As reported by GameDaily.biz, the ESA’s plans were revealed in a pitch deck intended for the lobbying group’s members that was inspired and in response to “feedback from publishers.”
The ESA proposes that influencers and paid celebrity deals become more of a focus, with examples including “members of the Los Angeles Lakers playing a basketball video game in front of fans or actors competing in a tournament.”
Source: IGN.com E3 2020 Reportedly May Become a 'Fan, Media, and Influencer Festival'