AB for SG: “We see it time after time in the gaming industry. A new IP will gain an audience, grow a large, dedicated following, and generate substantial revenue for a developer. Over time, the need for change takes over the design methodology and a few titles later, the fans are left with a product far removed from the one they fell in love with. Many of us often ask how this continues to happen. The good news for Borderlands fans then, is that Borderlands 3 may very well be the greatest example yet of a developer truly knowing what its fans want.”
Source: N4G PC Borderlands 3 is the Result of Gearbox Understanding its Fanbase