Multiple companies are bidding for the rights to South Park, with THR reporting the price is now up to $500 million for the Comedy Central series.
Bloomberg originally reported on the auction, saying half a dozen companies have been bidding on the exclusive U.S streaming rights.
South Park is in its 23rd season, with Hulu – who is reportedly among the bidders – holding the current rights to the series for streaming.
Source: IGN.com South Park Streaming Rights Spark 0 Million Bidding War