Capcom and food company Ezaki Glico has announced a collaboration to bring the Street Fighter V faithful, the “Pocky K.O. Challenge,” a bizarre spot of in-game marketing that combines the hard-fighting action of the most famous fighting franchise of all time with the popular thin, chocolate-covered sticks.
The rules are simple, yet frightening. Players must allow their health to be reduced to the point where the health bar matches the chocolate-to-biscuit ratio of a standard Pocky stick, and then win to fight to score a special “Pocky K.O.” Once done, players can send a clip of the Pocky K.O. to the Pocky K.O. Checker for confirmation. Street Fighter commentator James Chen explains the Pocky K.O. Challenge in the video below.
Source: Destructoid Street Fighter V teams up with Pocky for ‘Pocky K.O. Challenge’