Warner Bros.has reportedly partnered with Cinelytic to use artificial intelligence to help the studio decide which movies it wants to make in the coming years. The new technology will help with “crunching numbers and breaking down huge datasets,” according to Cinelytic founder Tobias Queisser.
The new AI technology will be used by Warner Bros. in the greenlight stage, where executives attempt to look at a bunch of different data and decide if a film will be profitable for them or not. With the Cinelytic AI, the goal is to have more precise data so that Warner Bros. can better engage with audiences. The new AI system is supposed to help create an estimate on a film’s expected earnings.
Source: IGN.com Warner Bros. Will Now Use AI to Help Decide Which Movies to Make