The saga of Mr. Peanut came to its conclusion on Super Bowl Sunday, but the drama was just beginning. An ad campaign that began with the death of the classic peanut mascot wound up leading to an ad in which he was reborn as “Baby Nut.” But the ensuing social media campaign has gotten stymied by Twitter’s enforcement policies.
Insider reports that Twitter suspended the accounts BabyNutBaby, BabyNutMemes, and BabyNutLOL, finding they didn’t comply with the platform’s policies. Specifically, it seems that those accounts were created before the public could have possibly known about the little peanut–which made the retweets from the official @MrPeanut account awfully suspicious.
According to Twitter policy, accounts are not permitted to “artificially amplify or suppress information or engage in behavior that manipulates or disrupts people’s experience on Twitter.”
For a time it wasn’t clear whether the Planters company would follow through with its ad campaign at all. Planters had reportedly paused its ad campaign following the tragic death of Kobe Bryant. The company said it was evaluating the campaign through a “lens of sensitivity to those impacted by this tragedy,” given that its ads revolved around a fictional death. Still, the funeral apparently went on unabated, and now we have a tiny, baby-fied version of Mr. Peanut to show for it.
Check out some of the best commercials from this year’s Super Bowl.
Source: Gamespot Twitter Suspends Planters Baby Nut Meme Accounts