ViacomCBS has announced plans to launch a new House of Brands-style streaming service that will build upon CBS All Access by providing content from both sides of the recent merger.
During a Q4 earnings conference call on Thursday, ViacomCBS revealed their plans to expand their digital inventory and tailor offerings to meet customers needs, as the company looks to “accelerate momentum in streaming.”
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What Content Will Be Available on the New Service?
The service will expand on the CBS All Access library to introduce fresh content from Viacom brands, including Nickelodeon, MTV, Comedy Central, and Paramount Network, as part of a new product, which ViacomCBS is referring to as “House of Brands.”
The expanded platform will boast a variety of content for subscribers, as it looks to add “the company’s scaled assets in film and TV” to reaffirm and expand “the value of entertainment, news and sports – through on-demand and live experiences – for audiences around the world.”
The House of Brands-style service is expected to launch with 30,000 episodes of television and 1,000 movies on the platform.
When Will the Service Launch and How Much Will It Cost?
Speaking on the call, ViacomCBS CEO Bob Bakish confirmed that the new offering will have a soft launch later this year.
While he didn’t reveal the pricing structure for the evolved service, Bakish explained that the company wanted to introduce a “broad pay” service built on the foundation of CBS All Access to complement Pluto TV, their free ad-supported streaming service, and Showtime, which is considered to be their premium product.
As a reference point, CBS All Access currently costs $5.99/month with ads and $9.99/month without ads.
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Are you interested in subscribing to the new service? Let us know in the comments below. Then head on over to IGN’s State of Streaming hub for more on what to expect in 2020, including a review of Disney Plus, a look at NBCUniversal’s Peacock streaming service, and a breakdown of which companies are currently winning the streaming wars.
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Adele Ankers is a Freelance Entertainment Journalist. You can reach her on Twitter.
Source: IGN.com ViacomCBS to Launch House of Brands Streaming Service