When gamers pick up a new video game, they want to be sucked into a whole new universeand thats exactly what Marvels Avengers promises. Its taken a page out of the Marvel Cinematic Universe (MCU) and learnt that fans want the full experience of characters and worlds. In fact, its even bigger than the MCU.
Source: N4G PC Marvels Avengers Is Even Bigger Than the MCU