In a recent blog post, Chief Editor of European publication GameReactor reveals that Square Enix have requested a universal review for The Avengers. The will require the same written review and score to be published by all of their European outlets, bringing into question the influence that triple A developers have on the editorial press.
UPDATE – Note that the blog post noting the behaviour from Square Enix has since been deleted. We have included a screen shot of the original post below, and a link to the google cache. Reader discretion is advised.
Source: N4G PC Square Enix Allegedly Demand Pan-European Rating for Avengers