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If the math adds up, then the following report contains some interesting data as it pertains to U.S. movie release models.
It appears that Mulan has pulled in more money to date with its U.S. premium Disney+ VOD model (with a price tag of $29.99) than Tenet‘s entire overseas box office haul. Nothing is official here, since the Mulan VOD numbers aren’t out for all to see just yet, but Yahoo is currently reporting huge numbers for Mulan, saying that “nearly 29% of U.S. Disney+ users that accessed the app between September 1st to September 12th purchased the $30 Mulan film.”
Given this, it would appear that Mulan has pulled in “$261 million for U.S. markets alone.” Disney reports that the streaming platform has over 60 million global subscribers. If it’s assumed that U.S. households make up 50% of that total base then roughly 9 million users bought Mulan.
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Meanwhile, per Variety, Tenet crossed $250 million this weekend globally. It’s in the U.S., with limited released and theaters at limited capacity, that the film is struggling the most as it earned $4.7 million this weekend, bringing the North American total to $36.1 million to date.
Again, it’s important to note that Disney hasn’t released any official Mulan numbers, though CFO Christine McCarthy said the company is “very pleased” with its performance.
Our review of Mulan called the film a “confident blend of old and new, hiding a familiar heart under action-packed armor” while our review of Tenet said Nolan’s latest was a “thrilling addition” to the the director’s canon, but “is slightly held back by a sense of over-familiarity.”
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Source: IGN.com Did Mulan's VOD Sales Beat Tenet's Global Box Office?