Netflix recently revealed how many of its members checked out The Old Guard, Enola Holmes, Project Power and The Kissing Booth 2 in their first four weeks.
The Old Guard, starring Charlize Theron, was seen by 78 million members in its first four weeks, which is up from Netflix’s estimate of 72 million views from earlier this year. Netflix is still counting a view as only watching two minutes of a movie, because that’s “long enough to indicate the choice was intentional.”
Netflix revealed its top ten biggest movie debuts around the time The Old Guard was released in July. Assuming Netflix isn’t hiding any other impressive viewership numbers, then The Old Guard places as the fifth biggest launch for a Netflix movie with Enola Holmes and Project Power in sixth and seventh.
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Enola Holmes is estimated to “reach” 76 million members over its first four weeks and Project Power was seen by 75 million Netflix members. The Kissing Booth 2 put up 66 million views, which would place it ninth on Netflix’s list of top debuts. The documentary, American Murder: The Family Next Door, was checked out by 50 million Netflix users, which Netflix says is its biggest documentary launch so far.
Netflix also revealed some numbers for its TV shows, according to The Hollywood Reporter. In its four weeks, Ratched was seen by 48 million users, The Umbrella Academy received 43 million views, and Lucifer was viewed by 38 million Netflix users.
Netflix also bragged about its acquisition of Cobra Kai. The first two seasons of the series were released on the service in September 2020 and eclipsed all of Netflix’s original shows of the quarter to reach 50 million viewers in its first four weeks. Netflix announced a season three premiere for Cobra Kai earlier this month and gave the series an early season four renewal.
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Netflix continues to put out big releases in October with The Haunting of Bly Manor, The Trial of the Chicago 7 and Hubie Halloween. IGN’s review of Hubie Halloween calls the Adam Sandler movie “aggressively stupid” but “occasionally endearing.”
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Petey Oneto is a freelance writer for IGN.
Source: IGN.com Netflix Reveals Viewership Numbers for Enola Holmes, Project Power