For the past few years, a speculative question has been buzzing around as we get closer and closer to summer: Is E3 dying? By the mid-2010s, game studios started to pull their booths and presentations out from under the E3 banner because of costs, and the event started selling tickets to the public when it was usually known for being more exclusive for those in the industry. The writing was on the walls that something was up, and the global pandemic causing cancellations of any in-person events seemed like the final nail in the coffin.
Now that E3 2021 is finally here, it got me reflecting a lot on my own experience — I was able to attend the convention for the first and only time in 2018, when my career in games was just beginning, and I didn’t quite yet know what I was getting myself into.
I started getting back into gaming again when I was in college, and attending E3 immediately became a new bucket-list item for me. Part of that was because I felt so isolated in my small town and going all the way across the country was a huge deal, but also because in any coverage I saw of the event… it just looked so cool. The lights, the game demos, the booths — not to mention the presentations with huge, roaring audiences, were more excitement than I had seen in my entire childhood.
Source: Destructoid E3 can never die – not really