Instead of a direct sequel, Need for Speed went ‘live service’, here’s why…

We wanted to crack the nut and prove that Need for Speed could do live service.”

Were ultimately making a game for a bunch of people to play, and we need to make sure those people are happy with the decisions we make. They constantly come with things we hadnt thought of.

Source: N4G PC Why Need for Speed Unbound moved to a live service model